The Ingredients In Creating Great Content For Your Campaign Mailing Leads

The Ingredients In Creating Great Content For Your Campaign Mailing Leads

The Ingredients In Creating Great Content For Your Campaign Mailing Leads

Written by Lisa Fox

August 14, 2020

Direct advertising is often the preferred choice in writing email content, whether it is for food, realtor, travel, or any other email marketing campaign. Business owners tend to overlook the importance of actually building a relationship with their leads. 

One way to build a relationship is to send email content that actually interests and is relevant to your leads. Remember, you spent your money on purchasing high-quality leads; you might as well exert extra effort in actually nurturing them. 

Don’t just feed your leads with mindless data or bombard them with boring ads, give them something that would entice them, and nurture your relationship with them. Always think of the long-term; never settle for a quick but one-time sell. 

Below, I will share with you the right ingredients needed to cook up great content for your valuable leads.

Serve Enticing Content Marketing

If you opted to buy a targeted email list then good for you, I say you are off to a great start. A targeted direct mail list allows you to establish a connection with people who may actually be interested in your product. This way, every email you send out won’t be wasted. 

The best way, however, to ensure that no email is wasted is to come up with great content for every email that you send out. Think about trying out a new dish; the presentation may encourage you to have a taste but it would be how it actually tastes that would make you want to finish up the whole serving. 

Great content is not only limited to your direct mail campaign, of course. It could cover anything including your site blog posts, social media posts, videos, or on any other platform that links to your product or brand. Every email or blog content that you craft and serve to your target market represents your brand. I’m sure you would want “great” to be associated with your brand, so always make great content. 

Having only relevant and stellar content on your email campaigns as well as on your blog or website paves the way for increased site traffic and more conversions. Don’t waste your time and resources on churning out multiple but poorly crafted content. Always choose to write great content that would build a successful brand.

Save Money and Time with these Content Creations Ingredients

Great content is like great food, but instead of feeding the body, it feeds the mind and the soul. Unless of course, it’s crafted poorly. 

We’ve collated the premium ingredients that can help enhance the way you cook information and plate your thoughts. So, hold on to your fork folks, we’ll now start serving!

Fresh Meat and Raw Vegetables

Like how you’d want your dish’s main ingredients to be fresh and raw, you’d need your content’s main thought to be original and genuine.

The competition in content marketing is too tight, you need something new and unique to stand out. Your targeted list of leads deserves something original, not just some copy-pasted or rephrased ideas. Furthermore, search engines prioritize and reward sites with high-quality and authentic content.

Remember, nothing beats the original nor the classic.

Butter or Stock

Dishes are mainly categorized by the method they are cooked – such as stir-fry, deep-fry, stew, or roast. It helps the cook determine what basic ingredients to use or how to start preparing. Will I be needing oil or butter, or should I prepare stock or marinade?

Hence, before you start grasping for the terms or words, be sure you establish your goals first. Be as specific and clear as possible. Do you want to provide tips to encourage your leads to subscribe? Or do you want to share a story that could encourage them to purchase from you?

Salt and Pepper

Even before the creation of seasoning granules or pre-mixed sauces, our ancestors have divulged to flavorful foods. How? By simply adding salt and pepper to taste.

When writing your content, it’s always best to stick with the basics. The word count doesn’t determine your content, it’s the thought or the idea itself. We’ve found out that 77% of people read blogs to learn something or to get an answer faster, and 43% of them skim.

So, unless you’re writing a thesis or a novel, don’t suffocate your readers with flowery and sugar-coated words; always give them a K.I.S.S. (Keep It Short and Simple).

Herbs and Spices

Just because we said you need to stick with the basics, you keep your content boring. After all, herbs and spices were created and are widely used to level up dishes that are already mouthwatering in the first place.

Don’t be one of those campaign mailers or publishers that focus on the quantity over the quality of outputs they produce. Add some humor, share a story, use metaphors – whatever your writing style is to upgrade your content. When necessary or applicable, add some visuals like photos, videos, or infographics.

Learn to make your black and white write-up colorful.

Sauce, Dip, or Soup

Everyone loves extras or complimentary stuff with their meals, and you should do the same when creating content.

Cite references, link reliable sources, or mention reputable pages – all these add value and credibility to your claims. By doing so, you build and nourish the trust of the subscribers of your blog or the leads from your mailing list.

No matter how savory your dish is, it somehow boils down to the plating. In the same way, your content will always be defined by your headline. No matter how well thought-out or well-presented your content is, if you fail to create a strongly enticing title, no one will bother to open and read it.

If you’re wise enough to buy email addresses for marketing, then you should also wisely send out or post only great content that’s with your product and brand. Gather all the right ingredients and start putting your effort into crafting the perfect content to serve your discerning clients.

How to Use Your Leads to Create a Successful Outbound Telemarketing Campaign

How to Use Your Leads to Create a Successful Outbound Telemarketing Campaign

How to Use Your Leads to Create a Successful Outbound Telemarketing Campaign

Written by Lisa Fox

August 8, 2020

Your telemarketing leads, whether leads for insurance agents, sales leads, or leads for any business, make up the foundation of your effective telemarketing campaign.

A telemarketing campaign or simply telemarketing is a great way for any business to connect with its leads and gather pertinent information that would further help boost its brand. Unlike telemarketing sales or telesales, which specifically targets to close a deal or purchase, a telemarketing campaign is meant to open doors that would lead to sales, market research, and other marketing strategies.

We’ll walk you through the different types of telemarketing campaigns as well as how to create a successful outbound telemarketing campaign using the ever convenient and efficient purchased leads.

Telemarketing Services for Different Telemarketing Campaigns

A telemarketing call center offers different services depending on the needs or nature of business. A lead’s contact information may be acquired and then used differently depending on the following types of a telemarketing campaign.

Inbound Telemarketing

This type is most profitable since it involves receiving incoming calls from prospective customers who are already interested in your product or service after seeing it in, say, an advertisement. It is now up to you to turn your caller into a client.

Outbound Telemarketing

In outbound telemarketing, agents work through a cold prospect list to introduce whatever product or service a business offers. Cold calling, as it is called, is a bit tricky and needs great strategy since your leads do not yet have any idea about what you are about to offer.

B2B Telemarketing

B2B or Business-to-Business telemarketing is meant to build bridges between two businesses. Through this, you could also build a better reputation and network for your business that would in turn encourage trust from your clients, both existing and prospective.

B2C Telemarketing

B2C is a product-driven telemarketing type that directly engages the consumer or end-user. It is quite similar to outbound telemarketing and is bound to bring in lots of clients when done properly.

Marketing Strategies That Give Warmth to a Cold Call

Phase I – Before the Cold Call

The beginning is always the most difficult part. When starting your outbound customer services or campaigns, avoid getting cold feet by following these quick and easy steps.

Acquire a Verified and High-Quality Call List

Just like any other marketing campaign, you have to have a target market. The same rule applies in telemarketing, the more verified and segmented the leads list is, the better.

Sure, you can gather your leads, in fact, a telemarketing campaign is an effective tool in getting more accurate data. However, you may skip this time-consuming task by simply purchasing from a reputable source, like Powerline Leads, so you can focus all your time and energy on the campaign itself.

Validate Laws on Your Leads’ Location

There are some countries or states that have legislation in place that govern telemarketing campaigns or sales. You have to be privy to these; otherwise, you might end up paying fines or getting blacklisted.It’s always recommended to seek legal consultants’ advice.

Clear and Specific Goals

Like how you started your business, you have to be clear and specific on what you are trying to achieve with your campaign. Are you simply raising awareness for your brand, or are you trying to make direct sales?From here, you can then create a suitable script that you can use as a guide when you finally make your calls.

Practice, Practice, Practice

It won’t hurt you to do some mock calls first before diving into live ones. You may ask for your colleagues’ or friends’ help on this. Aside from enhancing your script and perfecting your tone or approach, you can also get insights from new and different perspectives.

Phase II – During the Cold Call

Once they pick up the phone, there’s no turning back for you. Keep your cool, stick with your plans, and focus on your goals.

Be Confident

This type is most profitable since it involves receiving incoming calls from prospective customers who are already interested in your product or service after seeing it in, say, an advertisement. It is now up to you to turn your caller into a client.

Be Professional

Keep a natural and genuine tone, and keep your cool when you get rejected. Be polite throughout and remember, you’re the one who reached out. A cold calling should be carried out with utmost professionalism to avoid turning it into a disaster.

There are undoubtedly various techniques in creating subject lines that are proven to be effective. Below are some of those.

Phase III – After the Cold Call

The hardest part is over, but there is still a lot of work to do.

Gratefulness

Regardless if you got what you want or not, thank the person for their time. Be polite and be grateful.

Punctuality on Deliverables

At some point, you commit to giving something to the person on the other line – whether a link to your webpage, an e-book tutorial, or your products brochure. When you do, be sure you provide what you’ve promised as soon as the call ends (or within the call if you can manage).

Objective Assessment

When you get a “No” for an answer, it doesn’t necessarily mean the end for you. Take time to reflect. Did the lead mean “Not-Ever No”, or just a “Not-Now No”?

If it turned out to be a successful call, list down what went right on the call. Think of the turning point(s) where you were able to convince your lead.By taking these extra miles, you keep track of your campaign performances. Consequently, you get a bigger picture of what you should continue doing, and what you should improve on.

A high-quality leads list purchased from an efficient and reputable source combined with the right attitude and strategy would make for a successful telemarketing campaign.

Always remember to keep the right mindset as you work towards achieving your set goals. Remember to assess each call whether you got a yes or a no. Have a carefully laid out plan and convert every phone number into a loyal client.

Email Marketing Case Studies That Can Help You Increase Your Open Rates

Email Marketing Case Studies That Can Help You Increase Your Open Rates

Email Marketing Case Studies That Can Help You Increase Your Open Rates

Written by Lisa Fox

August 4, 2020

Email Marketing is a crucial part of any business’s overall marketing strategy. It has been proven effective in bringing in large profits. Successful email marketing, however, does not just happen. It may seem simple but in truth, the whole process consists of different variables that must be individually considered.

A high-quality email leads list is perhaps the most crucial variable in the whole process. Building an organic leads list is tedious, time-consuming, and quite tricky. Imagine trying to collect US postal addresses to use for, say, direct mail for real estate businesses. Collecting email addresses is a bit like that, only trickier.  If, for example, you’re looking for life insurance sales leads and you come across insurance leads for free, you may try these free leads out. However, there is no guarantee that they’d work out for you. It would be much better for you to buy insurance leads from a reputable source instead. A high-quality, verified and segmented leads list makes a great foundation for any email marketing campaign.

In this article, we’ll teach you how to properly keep tabs on your email campaign. We’ll even walk you through some case studies to more effectively show you the do’s and don’ts of running a reputable email marketing campaign.

Leads for Sale will Jumpstart Your Email Marketing Campaign

While you may opt to build your own email leads list, buying a readily available email list is undoubtedly more convenient. Manually building that list from scratch could eat up a huge chunk of your time and resources which you could instead channel into other aspects of your business. 

Even after your email campaign is already up and running, you can’t afford to be complacent about the whole thing. The whole process doesn’t end with sending out those carefully crafted emails. You must also keep track of how your email campaign is running. 

Is your email campaign coming up with a reasonable number of conversions? Is it bringing in profit? Are your emails even being opened by your leads?

Keeping track of your email campaign’s progress may seem overwhelming at first, as it involves ratings and computations; in truth, it’s fairly easy. Through the whole process, you must bear in mind the things that you want to see: higher open rates (OR), higher click-through rates (CTR), lower unsubscribes, and of course, higher conversion rates.

An email is only considered opened once the recipient enables images to appear in the preview pane or full view of the email, or if the reader clicks a link within the email. Let’s say 90 out of 100 emails are delivered and out of the 90, 10 are opened. This means that your email campaign open rate is 11%. This 11% is what you should keep track of and work on increasing. The higher your OR, the better possibility for a high CTR. Your CTR is entirely dependent on your OR. 

Analysis of all these rates and data is greatly important as it gives you a clear image of the big picture. It allows you to see what works and what needs changing in your email campaign.

Generate Promising Open Rates from Your High-Quality Leads List

Now that we’ve established that a leads list is the foundation of successful email marketing, let’s check out some strategies and case studies to keep your email campaigns generating high open rates.

Thorough Segmentation

Segmentation means categorizing your list into more targeted groups. How effective is list segmentation to increase open rates, you ask? Well, an astonishing rate of 90-94%. If that rate seems too good to be true, take a look at these brands.

 

A. Hackett London

This brand of elegant and luxurious clothes and accessories has been tailoring its emails to segmented lists of gender, stores, and locations, resulting in relevant and effective campaigns. Consequently, their ROI has increased by 122% year after year.

B. Johnny Cupcakes

This clothing retailer utilizes vendor software to segment lists per gender, interests, brand preferences, and media habits. They have since generated 42%, 123%, and 141% increase in open/click-through rates, conversion rates, and revenue per campaign, respectively.

C. Doggyloot

This flash sale site also segments and personalizes their email lists. They have separate lists for pet parents of small dogs and those of larger ones. By sending relevant emails, their open rate has been increased by 10.2%. Because of this, their open rate is 410% higher than their industry average, with emails contributing up to 13% of their daily sales.

Specific “From” Name and Email Address

An underrated and underestimated part of an email, but in reality, is as important as a subject line.

It’s one of the first things recipients see; hence, the first filtering stage. If an email is sent from a generic, unfamiliar, or spam-like address, it goes straight to the trash, unread.

Research conducted by Pinpointe Marketing found that emails from personal names have 35% more open rates than from generic email addresses or company names.

 

The signature should include the company’s name, unless of course the person is the brand (like Madonna). You may look to include a person’s name, like your marketing manager per se, but be sure to include the company’s name beside or below it.

It’s also best to use an email address that’s registered to your brand’s domain rather than a free webmail address (like Gmail, Yahoo, or Outlook). HubSpot conducted a test where the same email was sent from a generic address and a personal address, the open rates were 73% and 96%, respectively.

 Striking Subject Line

So, your email passed the “from” filter, will it do the same with the “subject line” filter? Studies show that 33% of the recipients open an email based on the subject line alone.

Personalization is a game-changer in subject lines; either include your subscriber’s first name or appeal to his/her human emotions. One great example is the “100% more opens and 228.5% more clicks” story from Money Dashboard. They recycled an email campaign, changing only the subject line from “What’s your opinion here?” to “Please put us out of our misery.”

 

There are undoubtedly various techniques in creating subject lines that are proven to be effective. Below are some of those.

A. Benefit-Driven or Self-Interest

This is a transparent and straightforward approach; simply lay out what’s in it for them.

  • Salesforce: How to Grow Your Business Faster in 15 Minutes  
  • Grammarly: Your Weekly Progress Report & Tips

B. Urgency or Scarcity

This method capitalizes on innately human fear of being left out or missing out on something.

  • H&M Fashion News: Today only! 20% off basics
  • Adobe Systems: Ending soon: Save 40% on Creative Cloud

C. Humor or Wit

While this technique is proven to stand out, you have to be careful about your timing, and mind your audience.

  • Please Touch Me! Enterprise Delight via Multitouch
  • Language of Mutilation: Grammar for Ads & Life

 

 

D. Case Study or Quick Fix

Another technique capitalizing on a natural human attitude – laziness. People, in general, tend to opt for the easy way or to take shortcuts.

  • Mom of two “makes” $10K in 4 days
  • How I got 26,778 Subscribers in 13 Months

 

 

E. Curiosity-Teaser Statements or Intriguing Questions

Also regarded as the cliff-hanger technique. After all, give a hint about a secret, and people tend to want to know more.

  • Airbnb: This week’s most popular homes are…
  • AWAI: Will this be your defining moment?

 Balanced Frequency

Email frequency is the defining thin line separating helpful and timely messages from annoying and spammy ones.

Omnisend, a company providing marketing services, observed that the highest OR and CTR are shown by the emails sent once a month, while the lowest rates are within campaigns sent daily.

Of course, it varies, once a month might be too seldom for some while thrice a week could be too frequent for others. Rule of thumb, if you simply can’t figure it out, ask. Like how IFTTT does:

Unsubscribe from news, tips, and features 

or sign in to manage your email preferences 

 

 Relative Content

The content itself is the main course. If your email has reached the point where the recipient is reading your message, you deserve a tap on the back. No standing ovation for now, however, as your main goal of driving them to your landing page, or guiding them to make a purchase hasn’t happened yet.

Regardless of your preferred style, the message you wish to relay is what matters most. Your content should make sense, not to you, but your readers. David Huffman boosted open rates by 15 to 20% with diverse, fresh, relevant, and content-packed emails.

Conclusion

Email marketing has been proven, time and again, to boost sales and even the brand itself. The results, however, are only as great as the strategies that you employ.

Purchased email lists are a great foundation to your whole email campaign. It is important, though, that you choose a trusted source like Powerline Leads that only provide high-quality and verified lists.

While a high-quality leads list helps, it is still up to you to make use of it to the utmost advantage of your business. Instead of going for a fast-hard sell, consider nurturing your relationship with a lead to convert them not only to a customer but to a loyal lifetime client.

Going through various case studies is also a helpful habit. These case studies are a great way to learn which actions to keep doing and which mistakes to avoid.

Purchase Mailing List; Skyrocket Your E-commerce Sales

Purchase Mailing List; Skyrocket Your E-commerce Sales

Purchase Mailing List; Skyrocket Your E-commerce Sales

Written by Lisa Fox

July 29, 2020

A strong first step to kick off your email marketing campaign is to buy targeted email lists from a reliable source. These lists will open up great sales-generating opportunities for your business.

Since the world has basically gone digital, e-commerce or internet commerce has become the norm. Owners of new small businesses, as well as multinational companies, use e-commerce to either build or continue to grow their business.

Since buying and selling of goods as well as other transactions are now being done online, it is only logical to take advantage of the internet to keep those sales up. Hence, businesses rely on the power of email marketing to boost their e-commerce sales.

Email is one of the most widely used and most accessed forms of digital communication. Because of this, email campaigns are one of the most effective marketing methods used to bring in large profits. A well executed and strategically sent email could have a great impact on both your brand and your bottom line. 

Starting an email marketing campaign could be quite challenging though. The initial challenge lies in obtaining your email leads list and ensuring that these leads fit well with your business. Afterwards, you can use this list to maximize your e-commerce sales. 

Running a profitable email campaign may seem challenging and a bit overwhelming. So, read on for some tips that could help you obtain that email leads list, segment that list for better results, and utilize different email marketing strategies to keep those profits coming.

Leads for Sale will Jumpstart Your Email Marketing Campaign

While you may opt to build your own email leads list, buying a readily available email list is undoubtedly more convenient. Manually building that list from scratch could eat up a huge chunk of your time and resources which you could instead channel into other aspects of your business. 

Imagine manually gathering a possible lead’s information then repeating this for every other possible lead. Then think of the filtering and validating that you’d have to do to come up with your own list. These reasons make simply purchasing a verified and customized email list more and more appealing. 

Once you find the right source, you are off to a great start. These sources have an extensive mailing list for sale that could easily include your target market. They have already done the demanding task of filtering out the unusable or dead leads. They put in the great effort to come up with a customized list for your specific business needs.

Purchasing an email list from a reliable source takes a time-consuming burden off of your hands. You only need to take the following into consideration when buying that list:

  • High-quality leads
  • Customizable listings
  • Fits with client demographics
  • Efficient service from list provider
We have now established that email leads are crucial for your email marketing campaign. Furthermore, such leads lists are not exactly all that easy to build but could thankfully be easily purchased. 

Now, to give you some idea of exactly how tedious and time-consuming getting that list is, here are some of the ways to obtain your own email leads.

Pop-ups

The promise of a discount never fails to get a consumer’s attention. You could take advantage of this strategy to get an email lead.

You could create a pop-up that offers a discount coupon or service promo. As much as possible, avoid asking for the email address outright since this might turn-off some people. Instead try reeling them in with the discount itself.

A discount would increase the possibility of someone buying from you, which is when you could easily ask for an email for further transactions.

Opt-In Boxes

Opt-in boxes are quite similar to pop-ups. This is another great way to let people know about promos and discounts or anything new from your business.

You could place these opt-in boxes on outside blogs, articles and even on tutorial videos. Unlike in pop-ups, you could ask people for their emails outright. As the name implies, they could opt-in to learn more about a particular promo, product or even tutorial by providing their email address.

Running Contests

Competitions are a great way to obtain emails. With every entry or sign-up is an email lead which could translate to a possible customer.

The downside to this is that people might sign up only for the promised prize. They may not really be interested in doing further business with you. This means that there’s a possibility that a lot of the emails you may get may not actually translate into quality leads.

Running Ads

Ads have always been a huge part of running a business. Ecommerce is certainly not exempt to this long-time practice. Ads are basically designed to sell a product making it a great way to obtain email leads as well.

You could also use social media which is another powerful tool to gather those email leads. You could run ads on different social media platforms and possibly include forms on your posts as well. Your social media accounts could easily translate ads into email leads into sales.

Requiring Possible Clients to Register

Competitions are a great way to obtain emails. With every entry or sign-up is an email lead which could translate to a possible customer.

The downside to this is that people might sign up only for the promised prize. They may not really be interested in doing further business with you. This means that there’s a possibility that a lot of the emails you may get may not actually translate into quality leads.

Go Old School

Yet another way is doing things the old-fashioned way. You could personally ask for a prospective client’s email either in person or through the phone. While this may be an effective way, it may be a bit tricky to ask someone in a tactful manner, especially in person.

Whether You Go for Email Lists for Sale, or Decide to Create Your Own – SEGMENTATION is the Key

Lower Unsubscribe Rates and Avoid Spam/Trash Filters

People in general don’t want to see things that don’t directly affect them. Hence individuals, especially busy ones, won’t spare even a split-second to look at irrelevant emails.

With proper email list segmentation, you get to send relevant emails to your subscribers. Furthermore, since you’re sending them high quality content that sparks their interest, not only will they open your emails, they’ll probably read it through and be on the lookout for more.

Higher Possibility of Sales Conversions

When you properly utilize email segmentation, you get to send the right email to the right people at the right time. Hence, not only do you increase the open rates of your emails, you also increase the possibility of turning your leads into loyal customers.

After all, your main goal in using email marketing is to maximize your e-commerce sales. So, you better do it right.

Keep a Healthy Relationship

Most of the time, e-commerce experts favor segmenting a buyers list. Basically, because they are already existing customers, and you merely need to maintain a healthy relationship with them. By doing so, you not only keep them as your customers, you can also penetrate their social network. Remember, word of mouth is a free advertisement that’s proven to be very effective.

By segmenting your buyers list, you can reward loyal, consistent consumers, and/or re-connect with previous, one-time customers.

Now that you have a full grasp of why email list segmentation is a key step in any email marketing campaign, let’s take a look at our list of methods in aptly segmenting leads lists.

Purchasing Behavior

As previously mentioned, segmenting your buyers list is the easiest and fastest way to utilize email marketing and skyrocket your sales.

You won’t need any special elite tool or software to generate this data. Simply go through your inventory or sales history, match the purchases to the customers on your list, then voila, you get your perfectly segmented list.

Depending on your preference and/or your business needs, you may filter the list through these categories:

 

  • Purchase Frequency

– Most frequent buyers (with 3-5 times a  week purchase)

– Least frequent buyers (with 3-5 times a month purchase)

  • Amount Spent

– Buyers who spend the most ($300-worth of products a week)

– Buyers who spend the least ($300-worth of products a month)

  • Purchased Items

– Buyers who purchase similar products from the same category (cat harness, cat carrier, and cat chew toy)

– Buyers who purchase diverse products from various categories (handbag, sunglasses, and perfume)

Website Behavior

Same with purchasing behavior, this is not rocket science. If you use a website tracking tool, such as Google Analytics, you can easily see how customers are interacting with your site.

By simply learning which section(s) of your website gets the most visits, or which product(s)/service(s) get the most searches, you get a clear picture of your subscribers’ interests. You may then create a segmented list based on these behaviors and interests.

  You can definitely utilize this data regardless of what the user does on your website. For example, you’ve discovered that there’s a number of searches on your newly released product, but no purchases yet. You may then send a promotional email to those people who searched for it, and highlight the benefits/strengths of the said product, and maybe offer a discount to the first 10 customers.

Subscription or Sign-up Date

Segmenting your subscribers list using their sign-up dates won’t hurt you. You may use the data to create separate lists such as the ones stated below, then send a suitable personalized email to reconnect, or to maintain a productive relationship with them.

 

  • Old subscribers and loyal customers
  • Old subscribers with no purchases
  • New subscribers with several purchases
  • New subscribers with no purchases

Email Engagement

Similar to website behavior, you can generate this data from whichever email marketing tool you use. You may look at the open rates and click through rates of your email recipients. From there, you can segment a list of those who usually open your messages, and leverage them.

For those who rarely open or click through your emails, you can send them messages with a different approach. Either they have no time to read, or they simply don’t want to open your emails. Regardless, you just have to keep innovating. Try a different tone of voice or style. Until they unsubscribe, you can always win these people back, just don’t quit.

Demographic Data and Geographic Area

Similar to website behavior, you can generate this data from whichever email marketing tool you use. You may look at the open rates and click through rates of your email recipients. From there, you can segment a list of those who usually open your messages, and leverage them.

For those who rarely open or click through your emails, you can send them messages with a different approach. Either they have no time to read, or they simply don’t want to open your emails. Regardless, you just have to keep innovating. Try a different tone of voice or style. Until they unsubscribe, you can always win these people back, just don’t quit.

Poll or Survey

If all else fails, or if you wish to start with the basics, you can always simply ask your subscribers. You may include a survey on your welcome email on what kind of newsletters they wish to receive, or what category of products they are interested in.

While you have to be extra careful with this straightforward method, you are sure to get accurate results as the data comes directly from your subscribers.

How to utilize the different email marketing campaigns

All right, let’s say you have successfully obtained a high-quality email leads list, and you have strategically segmented that list, will your sales be boosted now? No. Well at least, not yet.

       Here comes the most crucial step, the make or break part of email marketing – drafting the email itself. You have to go beyond just composing a catchy advertising pitch; you have to go the extra mile instead of just presenting your data.

       More than a tool, email marketing is an art. So aside from being smart and strategic, be brilliantly creative. After all, you’re impressing your readers, not commanding them.

       We’ve collected several types of emails that you can leverage in your campaign, as well as explained how you can effectively use them to boost your business sales.

The Welcome Email

This is basically the thank you email you send to your new subscribers. Studies show that welcome emails have 42% more open rates than a typical promotional email.

Newbies are usually the most hyped; use this to your advantage. Express your gratitude, give a warm welcome, and provide a brief impressive introduction. Then make a smart segue to lead your new subscriber to his/her first purchase. Some marketers make use of a coupon or a discount as a pitch.

The Seasonal Email

Psychologists have verified that a person’s mood lightens up during special occasions – like Halloween, Thanksgiving Day, Christmas Day, New Year’s Eve, or any personal special days like anniversaries and birthdays.

That being said, entrepreneurs take advantage of these events. If you’re into email marketing campaigns, special occasions are equivalent to golden opportunities.

You can simply incorporate an ingenious theme related to these events, and think of a perfect way to sell your product/service without destroying the mood.

For example, you are a flour manufacturer. Now, your product just doesn’t directly relate to those previously mentioned occasions, right? But don’t be discouraged. You can send a valentine-themed email with some cheesy lines like:

Your lover deserves only the best,

don’t rely on sellers the rest.

With A-grade flour you can bake,

her a well-deserved mouth-watering cake.

The Cart Abandonment Email

This is like a follow-up email. It is designed to contact people who showed an intention to buy something from your site, but for some reason, they didn’t go through with it. These are customers on the edge, your cart abandonment email will either win them back, or completely push them away.

Studies show that 60-70% of online shopping carts are abandoned; however, 25-30% of those can be recovered purchases with the help of a well-crafted cart abandonment email.

When creating this email, have a mindset that the customer simply ran out of time or budget, but really intends to buy the product(s). Hence, you need to be able to find that perfect blend of gentleness and aggressiveness.

For example, you’re selling mobile phone accessories and a customer has added and abandoned The Batman Lightweight Metal Case for iPhone X. You can send a message similar to the one below.

Subject Line: Bruce (customer’s name), we’ve saved your cart for you! 

Body: Hi BatMate!

We’ve seen an unfinished purchase you initiated yesterday. We just want to make sure you’re not experiencing any technical issues on our website.

Anyway, that might be a blessing in disguise as we just started a promo run for The Batman Lightweight Metal Case for iPhone X. 10% off when you purchase today (Friday) until Sunday (of this week). You’re just a few steps away, click here (CTA) to go back to your cart, no need to start over.

The Transactional Email

A transactional email is triggered by your lead’s specific action. This may come from filling out a form or even placing an order.

This email is expected by your lead so better turn this into another marketing opportunity. You could either promote a new product, re-acquaint them with some existing services, or even include a call to action (CTA).

A transactional email has a really high open rate at about 80-90%. Its click through rate of 45-60% means a higher chance to convert this email into another sale.

The New Stock Email/ Promotional Email

This email works best with businesses that get new stocks on a regular basis. Even then, a new stock should be great enough to warrant an email.

Of course, if you could craft a witty promotional email to induce curiosity for even the most ordinary stock, then all the better.

Make this as catchy as possible. Incorporate really creative visuals and witty sentences. Some humor may also help as long as it is appropriate to your brand and your target market.

If you do that promotional/new stock email right, then you may just have to get another batch of new stocks earlier than planned. Now, that is the result you want.

Conclusion

E-commerce and email marketing logically go hand-in-hand. If you are actively doing business online, then it only makes sense to put greater effort into pushing your products online as well.

Well thought out email marketing strategies are definitely worth incorporating into your marketing campaign. Keep in mind that it is your product, brand, and business that will either benefit or suffer from the way you handle your email marketing campaign.

Obtaining high-quality, customized leads list is the first step in converting those leads into your loyal and even lifetime customers. Take advantage of any of the above email campaigns and start translating those lists into profit.

Arm yourself and your business with the right knowledge as well as the right tools and you are halfway there. I simply cannot reiterate enough the importance of obtaining the right email list for your business, composing the right email for your email campaign, and utilizing the right strategy overall.

Always think of what your business needs and what your end goal is. Never forget to consider what your target customers want as well. Scrutinize every bit and aspect without losing sight of the big picture.

A carefully segmented list, when combined with a creatively crafted email marketing campaign is sure to boost your sales as well as your brand. Do it right and do it smart to truly maximize your e-commerce sales.