Getting the attention of prospective clients is a crucial step in any successful marketing campaign. There are, however, specific (and essential) steps to take before that. One of which is identifying your target audience and/or market.
Another one, and I always emphasize the importance of this, is acquiring a high quality leads list from a reputable source like Powerline Leads. It’s a logical and convenient move because you get your high-quality and regularly verified leads list, plus you could customize it to your target audience at the onset. You could as well take advantage of other mailing list services that such sources provide.
Once you have your list, it’s vital to segment it so that no email or post is wasted. Let’s say you run a personal care company; you could segment your leads list depending on your prospective clients’ line of work. You could do your marketing for hair salons, marketing to financial advisors, marketing for attorney, and for so much more, all from one carefully segmented leads list.
Then, of course, you have to create relevant content. It’s essential to come up with high-quality content every time. Great content is something that would encourage your prospective clients to engage and eventually commit to buy or subscribe to your product or service.
This time, I’ll walk you through the best platforms you could utilize to reach out to your target market. I’d also help you determine the best time to send or post your content.
Content Marketing on the Right Platform
There are a myriad of ways to run a marketing campaign, and it all depends on various factors. You could always go the good old route of print media as well as TV and radio broadcast; then there’s using your mailer list for snail mail. These may be old ways, but they remain valid.
Of course, considering the technological advancements we’ve had and continue to have, you could go digital. Digital marketing continues to thrive because of the seemingly endless marketing opportunities it offers. You could utilize social networks or create your web page. In fact, you could do all that at the same time; have different content on different digital platforms promoting your product, your service, and/or your brand.
Here are some of the best platforms that you could use for your marketing campaign.
Email is one of the oldest digital platforms used for marketing purposes. Although it’s been around for so long, it remains to be one of the most effective marketing platforms that are utilized by even the newest, most advanced, or most modern companies.
Email is still among the most widely used digital marketing methods used on a daily basis. Whether you are trying to establish a connection with an individual or a company, email is effective. It also adds a more personal tone to your campaign, and this is something you could use to your advantage.
Blogging is another way to push your marketing campaign. Blog posts have evolved from being some sort of online journal into a marketing gold mine.
You could establish a blog that focuses on marketing your products and/or services, or you could have blog entries that direct traffic to your web page. There’s also the practice of partnering with online influencers or famous bloggers to promote your brand and/or direct traffic to your web page.
Billions of people across the globe are on various social media networks at any given time. This reason alone makes marketing on social media platforms a logical step.
You could create profiles or pages for your company or your products on Facebook, Twitter, Instagram, LinkedIn, and more. Social media platforms also offer paid ads accommodating all budget types. There’s also the option of partnering with social media influencers that would best represent your product or company.
No matter which platform you use, it is crucial that you always create great content since whatever you post reflects your brand.
The Best Time to Publish or Send Your Content
One of the ultimate goals of content marketing is to relay relevant messages to your target audience. Hence, time is of the essence.
You surely have invested a lot in creating your content, so it just makes sense to wish for your campaign to reach as many people as it can. To do so, perfect timing is the key. After all, even in the city that never sleeps, people do doze off.
We’ve researched the best times to send out different forms of marketing content, and here is what we found out:
IDC Research conducted a study on people’s habits when using their mobile devices. 80% of users check their smartphones for about 15 minutes after waking up. They either browse through their social media accounts or check out emails.
Some studies debate that 6 A.M. is the best time to send out emails. Others contest that you should send campaigns to your email lists during work breaks, at 8 A.M., 1 P.M., and 4 P.M. However, some merely emphasize avoiding sending one during the “dead zone,” which is 10 P.M. to 6 A.M.
Blogs or articles remain online for as long as permitted or wanted; hence, this is regarded to be one of the most efficient and effective methods to introduce your brand. 77% of people browsing the internet read blogs, and older blog posts generate 75% of the traffic.
It’s highly recommended to post blogs at least twice a week. Some research shows that posting your blog at around 11 A.M. can get you the most traffic. If you’re looking for a higher engagement rate, some search engines suggest posting on Saturday mornings. Though some studies show that blogs posted on Tuesdays and Sundays receive the most number of social shares.
Each social media platform caters to different groups of internet users. Hence, each has its own peak times. Since each network has billions of followers, it’s highly recommended to post on a regular basis.
Some studies show that posting on Facebook and Twitter at 9 A.M., and on Instagram at 5 P.M. results in higher engagement. Others recommend posting during afternoon office breaks on Facebook, from 6 A.M. to 12 P.M. on Instagram, and around 12 P.M. to 3 P.M. on Twitter. Some believe that in general, it’s best to post on social media between 9 A.M. and 12 P.M.
Now, together with all other statements and claims, how would you know exactly if it’s that time of the day or the week for your email campaign or blog post? The old-fashioned trial-and-error method.
Yes, there is simply no “perfect time” that suits every business in every niche. There is no one-size-fits-all in content marketing. You don’t need to start from the scratch though, you can use these results from other research studies as a guide, and you can always use the built-in features or tools to generate data that could help you in figuring out the best times or the peak hours. After all, there may be businesses that offer similar products or services, but there will always be differences in the target audience or market. Moreover, consumers are scattered all across the globe, so it’s more likely that the leads whom each business reaches out to are in different time zones.
Hence, we highly advise you to experiment on your own. Try posting your content during the many peak hours of the day, then wait how your potential clients will react. Carefully gather data and objectively analyze the results.
Getting the attention of prospective clients is a crucial step in any successful marketing campaign. There are, however, specific equally essential steps before that, like acquiring a high quality leads list from a reputable source like Powerline Leads, then identifying your target audience.
By determining who you want to reach out – whether you’re marketing for hair salons, marketing to financial advisors, or marketing for attorneys – you can decide the approach or style you’ll be using in your content write-ups, as well as which platforms to utilize.