Purchase Mailing List; Skyrocket Your E-commerce Sales

Written by Lisa Fox

July 29, 2020

A strong first step to kick off your email marketing campaign is to buy targeted email lists from a reliable source. These lists will open up great sales-generating opportunities for your business.

Since the world has basically gone digital, e-commerce or internet commerce has become the norm. Owners of new small businesses, as well as multinational companies, use e-commerce to either build or continue to grow their business.

Since buying and selling of goods as well as other transactions are now being done online, it is only logical to take advantage of the internet to keep those sales up. Hence, businesses rely on the power of email marketing to boost their e-commerce sales.

Email is one of the most widely used and most accessed forms of digital communication. Because of this, email campaigns are one of the most effective marketing methods used to bring in large profits. A well executed and strategically sent email could have a great impact on both your brand and your bottom line. 

Starting an email marketing campaign could be quite challenging though. The initial challenge lies in obtaining your email leads list and ensuring that these leads fit well with your business. Afterwards, you can use this list to maximize your e-commerce sales. 

Running a profitable email campaign may seem challenging and a bit overwhelming. So, read on for some tips that could help you obtain that email leads list, segment that list for better results, and utilize different email marketing strategies to keep those profits coming.

Leads for Sale will Jumpstart Your Email Marketing Campaign

While you may opt to build your own email leads list, buying a readily available email list is undoubtedly more convenient. Manually building that list from scratch could eat up a huge chunk of your time and resources which you could instead channel into other aspects of your business. 

Imagine manually gathering a possible lead’s information then repeating this for every other possible lead. Then think of the filtering and validating that you’d have to do to come up with your own list. These reasons make simply purchasing a verified and customized email list more and more appealing. 

Once you find the right source, you are off to a great start. These sources have an extensive mailing list for sale that could easily include your target market. They have already done the demanding task of filtering out the unusable or dead leads. They put in the great effort to come up with a customized list for your specific business needs.

Purchasing an email list from a reliable source takes a time-consuming burden off of your hands. You only need to take the following into consideration when buying that list:

  • High-quality leads
  • Customizable listings
  • Fits with client demographics
  • Efficient service from list provider
We have now established that email leads are crucial for your email marketing campaign. Furthermore, such leads lists are not exactly all that easy to build but could thankfully be easily purchased. 

Now, to give you some idea of exactly how tedious and time-consuming getting that list is, here are some of the ways to obtain your own email leads.

Pop-ups

The promise of a discount never fails to get a consumer’s attention. You could take advantage of this strategy to get an email lead.

You could create a pop-up that offers a discount coupon or service promo. As much as possible, avoid asking for the email address outright since this might turn-off some people. Instead try reeling them in with the discount itself.

A discount would increase the possibility of someone buying from you, which is when you could easily ask for an email for further transactions.

Opt-In Boxes

Opt-in boxes are quite similar to pop-ups. This is another great way to let people know about promos and discounts or anything new from your business.

You could place these opt-in boxes on outside blogs, articles and even on tutorial videos. Unlike in pop-ups, you could ask people for their emails outright. As the name implies, they could opt-in to learn more about a particular promo, product or even tutorial by providing their email address.

Running Contests

Competitions are a great way to obtain emails. With every entry or sign-up is an email lead which could translate to a possible customer.

The downside to this is that people might sign up only for the promised prize. They may not really be interested in doing further business with you. This means that there’s a possibility that a lot of the emails you may get may not actually translate into quality leads.

Running Ads

Ads have always been a huge part of running a business. Ecommerce is certainly not exempt to this long-time practice. Ads are basically designed to sell a product making it a great way to obtain email leads as well.

You could also use social media which is another powerful tool to gather those email leads. You could run ads on different social media platforms and possibly include forms on your posts as well. Your social media accounts could easily translate ads into email leads into sales.

Requiring Possible Clients to Register

Competitions are a great way to obtain emails. With every entry or sign-up is an email lead which could translate to a possible customer.

The downside to this is that people might sign up only for the promised prize. They may not really be interested in doing further business with you. This means that there’s a possibility that a lot of the emails you may get may not actually translate into quality leads.

Go Old School

Yet another way is doing things the old-fashioned way. You could personally ask for a prospective client’s email either in person or through the phone. While this may be an effective way, it may be a bit tricky to ask someone in a tactful manner, especially in person.

Whether You Go for Email Lists for Sale, or Decide to Create Your Own – SEGMENTATION is the Key

Lower Unsubscribe Rates and Avoid Spam/Trash Filters

People in general don’t want to see things that don’t directly affect them. Hence individuals, especially busy ones, won’t spare even a split-second to look at irrelevant emails.

With proper email list segmentation, you get to send relevant emails to your subscribers. Furthermore, since you’re sending them high quality content that sparks their interest, not only will they open your emails, they’ll probably read it through and be on the lookout for more.

Higher Possibility of Sales Conversions

When you properly utilize email segmentation, you get to send the right email to the right people at the right time. Hence, not only do you increase the open rates of your emails, you also increase the possibility of turning your leads into loyal customers.

After all, your main goal in using email marketing is to maximize your e-commerce sales. So, you better do it right.

Keep a Healthy Relationship

Most of the time, e-commerce experts favor segmenting a buyers list. Basically, because they are already existing customers, and you merely need to maintain a healthy relationship with them. By doing so, you not only keep them as your customers, you can also penetrate their social network. Remember, word of mouth is a free advertisement that’s proven to be very effective.

By segmenting your buyers list, you can reward loyal, consistent consumers, and/or re-connect with previous, one-time customers.

Now that you have a full grasp of why email list segmentation is a key step in any email marketing campaign, let’s take a look at our list of methods in aptly segmenting leads lists.

Purchasing Behavior

As previously mentioned, segmenting your buyers list is the easiest and fastest way to utilize email marketing and skyrocket your sales.

You won’t need any special elite tool or software to generate this data. Simply go through your inventory or sales history, match the purchases to the customers on your list, then voila, you get your perfectly segmented list.

Depending on your preference and/or your business needs, you may filter the list through these categories:

 

  • Purchase Frequency

– Most frequent buyers (with 3-5 times a  week purchase)

– Least frequent buyers (with 3-5 times a month purchase)

  • Amount Spent

– Buyers who spend the most ($300-worth of products a week)

– Buyers who spend the least ($300-worth of products a month)

  • Purchased Items

– Buyers who purchase similar products from the same category (cat harness, cat carrier, and cat chew toy)

– Buyers who purchase diverse products from various categories (handbag, sunglasses, and perfume)

Website Behavior

Same with purchasing behavior, this is not rocket science. If you use a website tracking tool, such as Google Analytics, you can easily see how customers are interacting with your site.

By simply learning which section(s) of your website gets the most visits, or which product(s)/service(s) get the most searches, you get a clear picture of your subscribers’ interests. You may then create a segmented list based on these behaviors and interests.

  You can definitely utilize this data regardless of what the user does on your website. For example, you’ve discovered that there’s a number of searches on your newly released product, but no purchases yet. You may then send a promotional email to those people who searched for it, and highlight the benefits/strengths of the said product, and maybe offer a discount to the first 10 customers.

Subscription or Sign-up Date

Segmenting your subscribers list using their sign-up dates won’t hurt you. You may use the data to create separate lists such as the ones stated below, then send a suitable personalized email to reconnect, or to maintain a productive relationship with them.

 

  • Old subscribers and loyal customers
  • Old subscribers with no purchases
  • New subscribers with several purchases
  • New subscribers with no purchases

Email Engagement

Similar to website behavior, you can generate this data from whichever email marketing tool you use. You may look at the open rates and click through rates of your email recipients. From there, you can segment a list of those who usually open your messages, and leverage them.

For those who rarely open or click through your emails, you can send them messages with a different approach. Either they have no time to read, or they simply don’t want to open your emails. Regardless, you just have to keep innovating. Try a different tone of voice or style. Until they unsubscribe, you can always win these people back, just don’t quit.

Demographic Data and Geographic Area

Similar to website behavior, you can generate this data from whichever email marketing tool you use. You may look at the open rates and click through rates of your email recipients. From there, you can segment a list of those who usually open your messages, and leverage them.

For those who rarely open or click through your emails, you can send them messages with a different approach. Either they have no time to read, or they simply don’t want to open your emails. Regardless, you just have to keep innovating. Try a different tone of voice or style. Until they unsubscribe, you can always win these people back, just don’t quit.

Poll or Survey

If all else fails, or if you wish to start with the basics, you can always simply ask your subscribers. You may include a survey on your welcome email on what kind of newsletters they wish to receive, or what category of products they are interested in.

While you have to be extra careful with this straightforward method, you are sure to get accurate results as the data comes directly from your subscribers.

How to utilize the different email marketing campaigns

All right, let’s say you have successfully obtained a high-quality email leads list, and you have strategically segmented that list, will your sales be boosted now? No. Well at least, not yet.

       Here comes the most crucial step, the make or break part of email marketing – drafting the email itself. You have to go beyond just composing a catchy advertising pitch; you have to go the extra mile instead of just presenting your data.

       More than a tool, email marketing is an art. So aside from being smart and strategic, be brilliantly creative. After all, you’re impressing your readers, not commanding them.

       We’ve collected several types of emails that you can leverage in your campaign, as well as explained how you can effectively use them to boost your business sales.

The Welcome Email

This is basically the thank you email you send to your new subscribers. Studies show that welcome emails have 42% more open rates than a typical promotional email.

Newbies are usually the most hyped; use this to your advantage. Express your gratitude, give a warm welcome, and provide a brief impressive introduction. Then make a smart segue to lead your new subscriber to his/her first purchase. Some marketers make use of a coupon or a discount as a pitch.

The Seasonal Email

Psychologists have verified that a person’s mood lightens up during special occasions – like Halloween, Thanksgiving Day, Christmas Day, New Year’s Eve, or any personal special days like anniversaries and birthdays.

That being said, entrepreneurs take advantage of these events. If you’re into email marketing campaigns, special occasions are equivalent to golden opportunities.

You can simply incorporate an ingenious theme related to these events, and think of a perfect way to sell your product/service without destroying the mood.

For example, you are a flour manufacturer. Now, your product just doesn’t directly relate to those previously mentioned occasions, right? But don’t be discouraged. You can send a valentine-themed email with some cheesy lines like:

Your lover deserves only the best,

don’t rely on sellers the rest.

With A-grade flour you can bake,

her a well-deserved mouth-watering cake.

The Cart Abandonment Email

This is like a follow-up email. It is designed to contact people who showed an intention to buy something from your site, but for some reason, they didn’t go through with it. These are customers on the edge, your cart abandonment email will either win them back, or completely push them away.

Studies show that 60-70% of online shopping carts are abandoned; however, 25-30% of those can be recovered purchases with the help of a well-crafted cart abandonment email.

When creating this email, have a mindset that the customer simply ran out of time or budget, but really intends to buy the product(s). Hence, you need to be able to find that perfect blend of gentleness and aggressiveness.

For example, you’re selling mobile phone accessories and a customer has added and abandoned The Batman Lightweight Metal Case for iPhone X. You can send a message similar to the one below.

Subject Line: Bruce (customer’s name), we’ve saved your cart for you! 

Body: Hi BatMate!

We’ve seen an unfinished purchase you initiated yesterday. We just want to make sure you’re not experiencing any technical issues on our website.

Anyway, that might be a blessing in disguise as we just started a promo run for The Batman Lightweight Metal Case for iPhone X. 10% off when you purchase today (Friday) until Sunday (of this week). You’re just a few steps away, click here (CTA) to go back to your cart, no need to start over.

The Transactional Email

A transactional email is triggered by your lead’s specific action. This may come from filling out a form or even placing an order.

This email is expected by your lead so better turn this into another marketing opportunity. You could either promote a new product, re-acquaint them with some existing services, or even include a call to action (CTA).

A transactional email has a really high open rate at about 80-90%. Its click through rate of 45-60% means a higher chance to convert this email into another sale.

The New Stock Email/ Promotional Email

This email works best with businesses that get new stocks on a regular basis. Even then, a new stock should be great enough to warrant an email.

Of course, if you could craft a witty promotional email to induce curiosity for even the most ordinary stock, then all the better.

Make this as catchy as possible. Incorporate really creative visuals and witty sentences. Some humor may also help as long as it is appropriate to your brand and your target market.

If you do that promotional/new stock email right, then you may just have to get another batch of new stocks earlier than planned. Now, that is the result you want.

Conclusion

E-commerce and email marketing logically go hand-in-hand. If you are actively doing business online, then it only makes sense to put greater effort into pushing your products online as well.

Well thought out email marketing strategies are definitely worth incorporating into your marketing campaign. Keep in mind that it is your product, brand, and business that will either benefit or suffer from the way you handle your email marketing campaign.

Obtaining high-quality, customized leads list is the first step in converting those leads into your loyal and even lifetime customers. Take advantage of any of the above email campaigns and start translating those lists into profit.

Arm yourself and your business with the right knowledge as well as the right tools and you are halfway there. I simply cannot reiterate enough the importance of obtaining the right email list for your business, composing the right email for your email campaign, and utilizing the right strategy overall.

Always think of what your business needs and what your end goal is. Never forget to consider what your target customers want as well. Scrutinize every bit and aspect without losing sight of the big picture.

A carefully segmented list, when combined with a creatively crafted email marketing campaign is sure to boost your sales as well as your brand. Do it right and do it smart to truly maximize your e-commerce sales.