So, you have built your customer email list, now what? Whether you cultivated the list through your website’s subscribe now section or bought email lists through a reputable company, you now need to develop a top notch email marketing campaign to reach those potential customers.
When it comes to ROI, email is king. People who buy products marketed through email spend on average 138% more than those who do not. Not even social media has the level of returns email marketing does.
Wait I Haven’t Built My List Yet!
This is one of the most difficult parts of email marketing. Ideally, email marketing is for reaching out to customers you already have. There are basically two ways of building an email list:
1. Buying Consumer Email Lists
Most sites will say buying a consumer email list is a no-go. However, purchasing a list with verified opt-in leads can connect you with a multitude of potential new customers who have shown interest in receiving offers from products or services like yours. These leads are generated through multiple data sources, and reputable companies offer verified leads at affordable prices.
2. Building Your Own List
If you have already purchased your consumer email list and wish to grow your leads organically, a great way to build contacts is to get customers to sign up for your emails by using lead magnets. These are what you offer a potential customer in exchange for their email address. This can be an actual offer like a coupon or discount, or something completely free such as an eBook, webinar, and a quote or consultation. There are an endless amount of ways you can attract website users to become customers.
Now that your list is created, you’re ready to start your campaign. Starting an email marketing campaign does not have to be difficult. Try using a reputable email marketing service such as MailChimp or Constant Contact. You can easily build professional looking, responsive emails for desktop or mobile devices, and safely send bulk emails without getting blacklisted. After being sent, you will be able to track who opens your emails, and see what’s working and what isn’t.
Divide and Conquer
Not every one of your customers are interested in the same product or services you offer. Categorize your list by geographic location, demographics, or interest, which ever makes sense for your business. Target each new list separately for a better chance at a conversion.
Don’t send every email to every person on your list! Tailor the message specifically to your target audience and you will see a better response.
Have Something To Offer
Give your customers something for opening your email, like a discount, special offer, or interesting news. Be clear in your headline what the email is about and what you are offering. Use action oriented language and include a call to action in your email.
Especially if you purchased a consumer email list, don’t blast everyone on your list all at once. It is a sure fire way to get yourself in trouble, and it comes off as unprofessional. Slowly add your new contacts to your list and offer them a way to unsubscribe from your email if they are not interested. By doing this, you are less likely to be labeled as SPAM.
Starting an email marketing campaign is easier than you think. When done right, it has a great return on investment.