It’s exciting to get a few orders from overseas for your product. Is it possible you can go international? The short answer is maybe. There are a lot of factors that go into breaking into international markets that you need to take into account. International marketing isn’t for the faint of heart. For those who do it right, they can see their business expand beyond borders and expectations.
Find Out Where There Is A Market For Your Product
A few orders does not make a market. Research to find similar products and learn how well they do in the area where you are targeting. Does your product not exist in that region? While it may seem like a great opportunity, it could be because there is no need for such a product or introducing it might require an educational campaign to get the word out.
Is It Feasible?
Does your product ship well? Is it cost effective? These are all hurdles you will have to overcome once you decide there is a market for your product. Not just cost, but local laws and other red tape you may have to take into account when dealing with international markets.
Adapt Your Marketing Strategy
Different cultures have different sets of values, customs, and views about what is acceptable and what is not when it comes to how they interact with businesses. This is where you should not skimp on research. Is business more formal or informal? Are certain topics or messages you promote your brand with taboo where you are looking to expand? What is okay in the States, as far as marketing goes, might be offensive to other cultures. Be extra careful to make sure your messaging is appropriate for your new market.
Not only is crafting your messaging appropriately important, but acknowledging that the sales process might be different in other countries. What constitutes as a luxury or what is even considered expensive may vary depending on the region.
Make Sure There Is A Need For Your Product
The problem your product solves might not even be considered a problem in the area you are looking to break into. If you are already getting some sales from these regions, do your research to see how they are using your product. Don’t assume they are using it in the same way or for the same reasons as local buyers.
While many aspects of the customer journey may be different overseas, trust is one thing that is universal when it comes to sales. If customers don’t trust your product, they won’t buy it. So, how do you build trust in an international market? Partnering with already established companies, creating affiliate programs, and reaching out to local businesses can help you build trust in a new market.
Making the jump to take your product international should not be taken lightly. It requires lots of research and planning before you even begin to start working on a marketing plan. Once you decide to expand your reach, just make sure you take everything into consideration.