Mark Cuban is one of America’s favorite billionaire businessmen. An actual self made success story, his wisdom on business and life can be insightful for marketers looking to grow their business. Here are some Mark Cuban quotes to keep you motivated.

Mark Cuban’s Words Of Wisdom For Marketing

“Automation is going to cause unemployment, and we need to prepare for it.”

Marketing automation is here to stay. The goal of marketers is knowing how and when to properly apply automation to their marketing efforts. Automation and AI can be useful tools if you know how to use them correctly.

“If you can’t admit a failure, you’re not an entrepreneur. You are not a good business person. There’s nothing brilliant about what you are doing.”

Most of digital marketing is trial and error. If you are not able to see the mistakes in your work and correct them, you will never succeed. Learning from what doesn’t work and figuring out why it doesn’t work is just as important as learning why and how something does work. You must be constantly testing your theories and don’t be afraid of failing or being wrong. Each wrong answer brings you closer to the right one.

“It is so much easier to be nice, to be respectful, to put yourself in your customers’ shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship”

Knowing your audience and the customer journey is essential to every marketer. Know the faults in your funnel and prevent leaks before they become dissatisfied customers. How you market your product is essential. You will be setting yourself up for disaster if you oversell or overhype your product.

“I personally think there’s going to be a greater demand in 10 years for liberal arts majors than there were for programming majors and maybe even engineering, because when the data is all being spit out for you, options are being spit out for you, you need a different perspective in order to have a different view of the data.”

Marketers are often swimming in data, so much so, that it can be difficult to analyze it all. Finding new ways to look at data and figuring out which KPIs to chase after is essential to all marketers. It isn’t enough to just collect and record the numbers. You must use them to strategize the next steps. As AI gets more advanced, we must learn to find the holes in its capabilities and compensate for them.

I believe that starting any business should be as easy as a 10-year-old starting a lemonade stand.

The principles of business and marketing are universal and scalable. You must have this in mind when building your small business. Allow yourself the ability to grow and grow quickly if you need to.

Because if you’re prepared and you know what it takes, it’s not a risk. You just have to figure out how to get there. There is always a way to get there.

Adopt a ‘nothing is impossible’ attitude with your marketing. That doesn’t mean shoot for the moon and hope to land among the stars. Figure out what your goals are and create a solid plan of actionable steps on how to get there. There will be bumps in the road and you will inevitably have to change course with your strategy. However, with actionable strategy, you can reach lofty goals.

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