It’s 2019 and just like your business needs a website, your business should have some form of Facebook presence. With over a billion regular users around the globe, Facebook is one of the largest social media platforms. Since social media is such a different form of media, businesses often have a difficult time adjusting their message to fit a digital audience in a social setting. Once you get it, however, it’s not difficult to build and maintain your presence on the social media platform. So if you’re new, welcome to Facebook and let Lead Gen Hype be your guide.
Step One: Set Up A Business Profile
To set up a business profile on Facebook, you must have a personal Facebook page. You can set up more than one business page per account, so if you own multiple businesses, you can access your business pages all from one personal account.
– Get Your Profile Page Looking Sharp
Your profile page serves as the virtual storefront on Facebook and should look professional. Check out other business pages, including your competitors, to get an idea of what yours should look like. Your business’s profile picture should be a clear, crisp picture of your logo. You can get a bit more creative with your header image. If you aren’t a graphic designer, free sites like Fotor or Canva can help you easily design a Facebook cover photo that is appealing and brand appropriate.
– Add Your Information
The more info you add to your “About Us” section, the more trust you will build. Don’t forget to customize your Call To Action button. This button can be customized to send an email, make a phone call, or send users to your website. You should choose whichever call to action is most important to making a sale.
Don’t forget to add your email, phone number, and website to your page. Hours of operation are also a helpful tool for customers who wish to get in contact with you.
– Invite Your Friends
You are able to invite your friends on Facebook to like your page. Encourage them to get their friends to like your page too. When someone likes your page, they will be able to see your posts.
Step Two: Make A Post
Facebook is not the place to make the hard sell. A page that is too salesy usually doesn’t get many engagements. Branding is important. You should always maintain your voice when posting, but remember to change to a less formal tone. Be personable and relatable, and post content people want to engage with.
– Good Post Ideas
- Pics from inside your store or shop showing the work getting done.
- Is it someone’s birthday? Want to highlight an employee’s great work? This is the perfect place to share it.
- Participate in any community events? Great, post about it!
- Useful industry information your customers should know about.
– Why Post Quality Matters
Facebook doesn’t deliver all of your posts to everyone who likes your post, just about 2 – 3% of them. If these people like or interact with your page, then more people will see it.
Video often gets more engagements than plain text or photos. A Facebook video doesn’t need to be a Hollywood level production to be a good. You can record yourself talking about a new product or something interesting that is going on in your company on your cell phone and post it. The more relatable you are the better
Step 3: Grow Your Page
Growing your Facebook takes a bit of work. You can encourage your customers to like your page in many ways. Here are just a few:
- Offer discounts/special deals for people who like your Facebook page.
- Run a contest that requires users to “like”, “comment”, and share a particular post to enter.
- Encourage your employees to like and interact with your page to increase the reach your post gets.
Join small business groups and other community groups on your personal Facebook that allow people to advertise their services. Be sure to like other people in your group’s pages as well. Many times in community groups, people are looking for recommendations for businesses and services, and you don’t want to miss an opportunity to reach out to them.
Step 4: Set Goals & Create A Strategy
Like with any marketing campaign, it is important to set goals and create a strategy for your Facebook, whether it be posts, engagement, likes, or shares. Dedicate time each week to posting (between 1 and 3 times a week is best) and interacting with your followers and track your progress using insights.
Now that you are set up on Facebook, you can explore things like Facebook advertising and selling things on Facebook shopping. Take time to learn the platform and figure out what others are doing before you jump right on in. Listen to the conversations people are having and join in. Welcome to Facebook, now it’s time to grow your business.